The Work Between: The Business of Photography

How to Simplify Social Media and Still Book Clients with Wildcard Captions

Episode Notes

Tired of staring at a blinking cursor every time you post on Instagram? You’re not alone. This week, we’re introducing a time-saving strategy that will change how you approach content creation: Wildcard Captions.

This isn’t about batching generic content. It’s about writing captions that you can pair with any image—so your marketing feels fresh, aligned, and actually sustainable.

Inside this episode, we’ll walk you through:
 

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What wildcard captions are (and how they work)
 

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Why they’re not about repeating the same thing over and over
 

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Smart topics that work across any image (like wardrobe, locations, and experience)
 

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3 prompts to give ChatGPT so it writes captions in your exact voice
 

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How to drop it all into Plann and be done for the month

No more overthinking. No more posting just to stay visible.
Just aligned content that books.

Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working. 
https://www.theprofitableportraitsocietyeducation.com/get-motiv